Light on our 3 favourite initiatives of ethical fashion

Considering that the first three most important issues for the British in 2019 were Brexit, the NHS (National Health System,) and crime and order - according to the Ipsos MORI issues Index - and environmental issues end up in 8th place, ethical fashion supporters still have much work to do. But it's stepping forward!

Organic store chains are flourishing, English brands are claiming their Made in UK label, documentaries on the exploitation of workers linked to fast fashion are multiplying, the big haute-couture brands are trying to justify their practices, and even the iconic fast fashion chains are getting into it! Everything seems to converge towards a general awareness.

Like a mini-series to keep you informed and supportive, every once in a while we highlight 3 striking ideas in terms of ethical fashion:

The woman who was termed years ago as original but radical in the fashion world, has not changed her point of view and goes ever further to offer responsible and desirable clothing. Daughter of the no less famous Paul McCartney, she was creative director of the house of Chloé and later on, creator of the Stella McCartney brand at Gucci. She collaborates with many major brands (Adidas, H&M...) and always succeeds in imposing the "no fur" / "no leather".

Today, she goes even further. Her spring-summer 2020 collection is made with 75% of environmentally friendly materials: raffia bags, dresses and tops in organic cotton, anoraks in regenerated nylon, koba (fake fur in recycled polyester and vegetable fibres)... She and her team recycle fabrics from past collections!

To find out more about her work.

Black Friday in Europe has gone from an unknown shopping holiday to one of the best retail days of the year in just a few years. Straight from the United States, it infiltrated european commercial practices at the beginning of the 2000s and is nowadays where you can find great deals one month before Christmas. This Friday, November 29th, consumers will be able to take advantage of very low prices on an increasingly wide range of products: high-tech, beauty, fashion, household appliances...

The problem? Black Friday, and the shopping frenzy it provokes, is causing extreme over-consumption. Elisabeth Borne, the French Minister for Ecological Transition, warns that "you are being encouraged to buy products you don't necessarily need".The real cost of Black Friday is environmental and social. It makes jobs precarious, pushes to constantly reduce manufacturing costs, to lower wages and the quality of materials and by leveling down the true cost of manufacturing, it, therefore, generates exploitation.

We responded to the call of the Faguo brand and took part in the Black Friday boycott, alongside 600 French brands. This protest advocates ethical and responsible consumption.

Buy Nothing Day (BND) is also an international day of protest. In North America and the United Kingdom and other countries this new campaign has appeared. The first BND was celebrated in 1992 in Canada, as a protestation against overconsumption. It is either held the same day as Black Friday in most of the countries, even if others have moved it to the Saturday after Black Friday. 

We dreamed about it, REV Society did it! It is the first French brand to offer ecological tights made from 100% recycled fabric in Europe. Aurore Jacques and Laetitia Paput wish to "reconcile fashion with ecology" and recover tights with holes, worn, damaged, thrown away to give them a second life. In short, 80% less water used and 90% less CO2 generated during production. The packaging is also 100% recyclable! Support them by participating in their crowdfunding.

Because the textile industry is a heresy for the planet, because 50% of textiles are sold on sale, because in general the worker's salary represents 1% of the selling price of the article he has made, it is necessary to draw attention to the initiatives that go against this model. This is why we choose to present three of them to you every once in a while. Don't think twice to talk about them and be inspired by them!